The 2024 general election did more than get Labour into government, it catapulted Reform UK into mainstream politics and media. The 14.3% share of the vote won by Reform placed them third and confirmed their growing popularity and support. While this didn’t result in Reform capturing a high number of seats, it is nonetheless undeniable that this party – labelled far-right by Hope not Hate – has emerged as a major political force in Britain.

Anyone paying attention to UK politics will undoubtably be aware of the Green Party’s recent rise in popularity. Membership has skyrocketed and the party, which was once largely ignored by the media, has become a regular feature in headlines and a more prominent player in policy discussions. So, what has led to this surge… and what are we seeing as a result?

When reading or listening to political discourse, it is important to pay close attention to language and tone and how different groups or individuals are represented. Ultimately, the danger lies not in the language of politicians alone, but in the cumulative impact of repeated rhetoric in the political sphere and how it manifests in the media.